The end of YouTube as we know it might be near thanks to the western world’s most notorious party-poopers: The EU.
YouTubers doing covers of other people’s music, game-channels, parody channels, top. 10 lists and independently run news sites will be the first content creators to be affected since the law is supposed to protect those who own their own copyright a 100%, in addition to whatever mechanical and/or visual copyright. (I do, or we’ve paid for a license).
In short you need to own all the content that you upload. It will ultimately be the responsibility of YouTube to ensure that this rule is being followed. Which means that it might only be profitable and safe for social media platforms to approve content from major entertainment companies.
This will literally mean the end of socio-economic mobility and independent brand-building via social media an opportunity open to anyone with an internet connection. It will simultaneously be the end of the youth-culture that our younger siblings and/or children have grown up with.
The face of my younger sister when I explained this to her says it all, I don’t even want to know how my youngest sibling might react.
The role-models of Generation Z are YouTubers, when they meet they talk about bloggers, when they laugh they enjoy parody accounts and memes, their heroes are gamers and influencers and Millennials and other Zers who are doing covers, often times 10x better than the actual original.
Not only will it mean the end of their unique and diverse culture it will also put a lot of influencers and role-models who have not become part of the entertainment establishment out of business.
It is an attack on anyone who is not a baby-boomer, an attack on anyone who is independent, an attack on those who’ve been fortunate enough to be able to create their own playlists and choose their own role-models rather than having content defined for them by whatever establishment.
It is an attack on freedom, youth, diversity, creativity, vitality and innovation.
The EU are the ones who claim that they care about diversity, cultural enrichment and children, now we see how deep this concern truly is in their handling of the internet.
Generation Z & Millennials will never forgive them – Thou Shall Not Laugh In Europe.
You can contact your EU representatives and find out who they are by a simple Google search or make a video if you are a YouTuber: http://www.europarl.europa.eu/unitedkingdom/en/your-meps/uk_meps.html#shadowbox/1/