Finally some sponsored YouTube content! Find out how you can do the same!

So this morning I woke up to the beautiful sight of my account looking like this:

sponsorship notification

This is how it looks like when you have made an approved sponsored video! It will show up in your content section and automatically become part of your “commercial-cv.”

If you want to know more about the site and my experience so far then make sure that you join my LIVE stream on Patreon for only 1$ on the 28th this month! I do minimum two update videos every month and have turned these into live streams in 2019 which means that not only will you get all sorts of tips and advice relevant to being an indie-musician you can also ask me questions and interact with me!

Obviously I’m very excited about my first sponsored content and I hope that I will get hired to make many more videos in the future! I’ve only contacted brands that are related to interests that I’ve expressed on my social media, which is an important detail when it comes to sponsored content! You have to aim for products that genuinely interests you or that you think that your fans/followers will have an interest in!

Whenever you create a video that features sponsored content you are obliged by law to notify the viewer, which means that none of the videos that I’ve made in the past for brands were sponsored! The standard for a video with 100.000 views on YouTube is 10.000$ for a featured product. That’s quite something to find out, especially when you are creating content that is in perpetuity, which obviously is the case whenever an artist makes a music video!

I wish that there was an organisation for independent musicians that could notify creatives of these things! As it is you just have to find out things on your own which means that you’ll miss out on financial opportunities!

The secretive nature of musicians also makes it difficult to “unionise” if you get what I’m trying to say. When I was offered to do my very 1st clinic some years back I tried to shop around and ask musicians who only do clinics what an average rate might be. Nobody wanted to help me with this so I was never able to figure out what a standard industry rate might look like. Likewise; when I was ill and injured I couldn’t find any averages for injuries or an estimated retirement age which meant that I had to resort to online forums which is not representative due to limited sample sizes! 

The music industry is so murky that it leaves a lot of people fumbling in the darkness when it comes to: technique, health & money! 

I think most aspiring musicians will have come across people who play amazing licks and runs only to receive a note with a scale written on it if asking about said lick!

I took lessons with a very difficult (but well-respected) guitar teacher some years back who waited until my hand was hurting so much that I had to take a break before he shared health-related knowledge with me. He literally waited until I could have gotten injured. That is not acceptable tutoring. Nor is it acceptable to shower students in sarcasm which I guess is common with miserable musicians. Envy is apparently rampant in this business which is not a good thing.

The secrecy that guitar players shroud themselves in is ridiculous as well since it only makes it harder for musicians as a demographic. The general atomised culture makes it easier to take advantage of performers or creative artists in show biz!

If you are looking for a mentor or a teacher who doesn’t hold anything back then you should get in touch with me! Not only do I customise my music lessons to fit whatever individual needs, I also share my knowledge. Obviously I don’t do this for free! In order to have a one-hour customised private lesson with me over SKYPE or in person you’ll have to pay 30GBP, I will also expect that I’m mentioned or thanked if I aid you when it comes to your recordings, etc; It is a bit silly to seek out expertise only to pretend that you came up with everything on your own afterwards!

I always give credit to Ramon Ortiz even though I didn’t take that many lessons with him, because he had a great influence on my heavy metal guitar playing. I also mention Steve Smyth even though I only had one masterclass with him. He is a great teacher and if anything, he  boosted my confidence as a player before I recorded my Evolution EP!

And of course I always thank my mother Elisabeth who taught me how to sing opera by using the bel canto technique, not to forget that she is also my manager!

Letting people know that you appreciate their help and support by giving them credit or by officially thanking them should become more commonplace in showbiz!

There is always a generation of musicians coming after you and it is the duty of those who are more experienced to pass their knowledge on, especially if you know how to sing or play classical music.

This is part of our irreplaceable European heritage and it can never be allowed to get lost!

My 1st SPONSORED YouTube Video Is Here!

In this video I launch my MERCH STORE & also show other UK based content creators how easy it is to set up a Merch Store with Teespring & Youtube Merch Shelf!

Please check it out & share – & remember to go to MY NEW STORE to get your affordable Commander-In-Chief Merch! Never before has it been this easy to get hold of a Commander-In-Chief t-shirt! Run & buy! 😀 It looks really cool!

I’m Nr.1! Thanks a lot! <3

I really have one hell of a fan base and the last few days have served as a reminder of that for sure! We went from 0 to hero in less than 3 days of campaigning! I’m now in the lead in the “ iNSTAR Original Music Competition” & I hope that I will able to stay in my number 1 spot until the 28th this month!!!

There are a lot of musicians who participate so I’m stoked that my fans and followers have voted with such fervour!

I’m doing 2 more GIVEAWAYS on my Instagram so make sure that you join in and cast your vote for my song “Stay With Me” 🙂

If I win this competition then it will be the first time that I win a music competition/award!

PLEASE VOTE FOR ME! ❤

From I first discovered that I had been featured in the “Story“ of “iNSTAR Original Music Competition” and that strangers to my music had been voting favourably it didn’t take long before the snowball started rolling once I shared this with my awesome followers! 🙂

SONG COMPETITIONIMG_0545

IMG_0572IMG_0571IMG_0569

IMG_0587IMG_0586

IMG_0593

IMG_0588IMG_0589

IMG_0608

IMG_0609IMG_0611IMG_0610

IMG_0627IMG_0621IMG_0623IMG_0624

IMG_0569

 

“Be Yourself” they said!!! :O

The number one advice spewed out into the social media world by successful “influencers” is: “Be Yourself!”

Just the other day I was looking for some information regarding music gear and stumbled upon a music vlog where the host was sitting bare-chested, clearly intoxicated, mumbling barely audible instructions into his microphone.

I’ve been in the receiving end of links to brand new YouTube channels featuring hosts doing everything in their power to come across as hyperactive, frantic and basically crazy.

Advising people to just be themselves makes it easier for smooth talking charlatans or brand aware entrepreneurs to gain even more ground while their potential competitors self-sabotage by simply “being themselves.”

Let’s take a look at the way that I’ve used Instagram in the past for an instance.

I did my first post on the social media site in 2014 after receiving my first smart phone.

What did I post? A photo of the Ancient Aliens box set I received for Christmas. Currently my like count on the picture stands at: 22

Now Instagram was never our number one marketing tool. I did not have much of a following on there, had other pages that were our main focus and was never consistently  active on the site.

Fast forward to 2019 and so far this year I’ve posted 51 posts with:

  • 38 of them falling into the “self-promotion“ category (since they are photos/videos of me),
  • 2 of the pictures are still of me but they are joke posts, (so that’s 40 out of 51 pictures being of me),
  • 3 are of fans (pictures sent to me from my followers posing with my CD)
  • 5 are of personal objects including artwork for sale and
  • 3 features written text (a giveaway instruction, a thank you flier and a screenshot of my Twitter)

Any picture of me whether professional or self-taken has over a 100 likes with many going into the 200 likes category etc;

View this post on Instagram

Thanks a lot to those of you who are following me here on #instagram 😘 The last few months I've been following everyone who follows me on here, today however I started unfollowing bands, musicians, etc; I'll keep following those of you who interact a lot with my content! Tomorrow at 8pm (UK time) I'm going #live on my @youtube so make sure that you join me if you want to hear some #music 😊 #musician #musicians #youtube #youtuber #femalesinger #artist #soloartist #guitar #vocals #piano #producer #singersongwriter #livemusic #originalmusic #songwriter #opera #operasinger #soprano #coloratura #shred #virtuoso #guitarist #guitarplayer #creative #artist #newmusic #newalbum #album

A post shared by The Commander In Chief (Berit) (@thecommanderinchief1) on

Music posts with clips from my music videos + pictures of me = awesome.

Pictures of personal objects and/or text/quote posts = not so much.

Which is what I observed when going through my Instagram posts from previous years and why I made a conscious decision to change things.

The irony of course is that someone might look at all of this drawing the conclusion that this “commander-in-chief chick” must surely be a narcissist!

Several years ago I remember that a photo of me rehearsing with a bare belly was uploaded to Facebook and the reaction was of course very positive.

This was not done to fish for compliments or to boost a fragile ego, it was put out there to increase buzz and social media reach!

This is why online-profiling can be so very inaccurate, because what is more important to you? Posting a picture from your favourite passage of a book receiving maybe 30 likes or posting a photo that gets you 300 likes and lots of engagement from your followers? The more people engage the more your content spreads which is why it is wrong to claim that “unfiltered-be-yourself“ content seals the deal!

Likewise I love writing on my blog. It is my number one favourite hobby yet even though I’m not a beauty blogger I find that my number one most popular entry of all times is the one that I wrote about skincare!

Blog posts where I write about myself or posts featuring pictures of me even if there is no interesting content in the post itself gets lots of buzz.

Self-help is also high on the list along with “how to“ articles.

What do I prefer to write about? The world, society, ideas, thoughts, books. I like to think about ideas and concepts so if I was to be myself I would just write about this while bombarding my Instagram page with all sorts of nonsense that wouldn’t mean anything to anybody else but myself!

What do I like more than anything else?

To sell music because this is ultimately what I’m all about and what I know!

This is my passion, my craft and my talent!

So keep this in mind next time someone tells you to just be yourself on the internet! ❤

 

The Enlightened Ones.

The reality of freedom of speech and absolute liberation is something that can only be experienced if you:

  1. Flag your political alignments in the middle of a street surrounded by strangers.
  2. Wear any form of apparel in public with a controversial statement.
  3. Create a profile on the social media site Gab.

The truth is that most of what we perceive as “freedom of speech” is curated. Whether we are looking at published works and opinion pieces or interactions on forums and social media sites.

This in combination with the people who you are exposed to might create an illusion of respect and rationality.

Many would find themselves stunned if exposed to the meaning and implications of liberty since it reveals how incredibly irrational humans are.

Yet, who is to define what is rational or not? And by which standard?

Everyone considers themselves rational and/or righteous regardless of how misguided and lost they are in relation to facts, solid evidence and/or consistent witness accounts.

With that in mind I’ll paste in two of my latest Tweets.

idiots online 2idiots online

For further reading:

The Greatest Weapon Of All.

Public Decency.

 

The Digital Doghouse – R.I.P. Facebook

I remember how incredulous I was when my numbers outdid establishment guitarists on Facebook. Obviously this made me extremely excited and I saw it as a very strong card to have on my hand. I was proving my potential in terms of commercial appeal. My Q&As were more well attended than establishment musicians who were taking over major instrument brand’s Facebook pages and when I was given a shot at visibility among the major players my numbers were way better than theirs.

I took screenshot after screenshot and sent these to the brands that I endorsed to prove my appeal with “the public“ and felt that nothing could go wrong. This was not based on delusion or wishful thinking but from seeing my actual reach and the reactions from people both online and in the real-world. This made me incredibly excited!

Just posting a picture for fun like the one below received a good response on my page.

december 2015

I was certainly on to something since people loved what I was doing! And if people love what you are doing then that must surely result in show-biz insiders dying to work with you and your endorsement deals improving, right?

Even in 2017 when I was largely absent due to bad health my like count was pretty good, it even was at the start of 2018, but then all of a sudden something happened to my Facebook.

july 2017 fb

2018 on facebook january

My reach just vanished, followers complained that they did not see my updates anymore, people had no idea that I was releasing a new album, and my Facebook started suffering a slow death.

The fact that we were able to pull off a successful pre-order campaign and had to print up a new batch of CDs before Christmas, sending out these to no less than 19 different countries around the globe can certainly be seen as a bit of a masterstroke with no major press outlet mentioning the album launch and with Facebook (which used to be my number one site) dead and gone.

It certainly looked like digital sabotage to me as it seemed a bit telling that my reach went south when I announced that I was back to work recording my 3rd album. My reach starting going down for the count way before I shared anything from my new release and while my Facebook reach became increasingly horrendous leading up to my album launch I experienced all sorts of strange things online: When Someone Is Messing Around With Your Social Media….

This is how it looks like when Facebook screws you over…

Frustrated  I attended a webinar at the end of last year about Facebook to see if I could catch some valuable information. What I gathered from the whole thing was that you can reach maximum 2% of the people who have liked your page. If you look at this screenshot from late 2018 you can also see that not all comments will be visible anymore on your pictures. Facebook simply filters out compliments and positive feedback so that the interaction seem less than what it is.

december 2018 facebook

Of course this could in part explain why Facebook wasn’t working for me anymore, but I also realised when seeing Facebook’s actual advertising costs that this was the end of Facebook.

Independent artists and small business owners will not be able to pay the sort of fees that Facebook are demanding and if you are interested in reaching young people then Facebook is a dead-end anyway since teenagers have no interest in the site at all.

You start sensing a social media site’s death when there are too many “ghost accounts“ with the latest update being from 2-3 years ago. You can also spot it when people start posting less frequently.

They’ve simply found a new place to hang out.

Which is something that I detected a good while back on Twitter when going through real human profiles.  I felt like I was digitally walking through a ghost-town. Media people and establishment characters still tend to it, but in terms of “the people“ I’ve been under the impression for a while that Twitter’s best days are behind them and I think the same can be said of Facebook.

I hope that new sites will spring up bringing back the organic reach that evened out the playing field between corporate and independent. Only when opportunity is enabled can you have true freedom and diversity instead of a stagnant monopoly which is what is currently happening to the major social media sites.

Users leave sites usually after the youngest players have already abandoned the ship, the pain for independent artists is that they have to build up a presence once again hoping that old fans will remember to follow and that new fans can be easily reached.