In my this spoken entry I talk about the power of capital:
I remember how incredulous I was when my numbers outdid establishment guitarists on Facebook. Obviously this made me extremely excited and I saw it as a very strong card to have on my hand. I was proving my potential in terms of commercial appeal. My Q&As were more well attended than establishment musicians who were taking over major instrument brand’s Facebook pages and when I was given a shot at visibility among the major players my numbers were way better than theirs.
I took screenshot after screenshot and sent these to the brands that I endorsed to prove my appeal with “the public“ and felt that nothing could go wrong. This was not based on delusion or wishful thinking but from seeing my actual reach and the reactions from people both online and in the real-world. This made me incredibly excited!
Just posting a picture for fun like the one below received a good response on my page.
I was certainly on to something since people loved what I was doing! And if people love what you are doing then that must surely result in show-biz insiders dying to work with you and your endorsement deals improving, right?
Even in 2017 when I was largely absent due to bad health my like count was pretty good, it even was at the start of 2018, but then all of a sudden something happened to my Facebook.
My reach just vanished, followers complained that they did not see my updates anymore, people had no idea that I was releasing a new album, and my Facebook started suffering a slow death.
The fact that we were able to pull off a successful pre-order campaign and had to print up a new batch of CDs before Christmas, sending out these to no less than 19 different countries around the globe can certainly be seen as a bit of a masterstroke with no major press outlet mentioning the album launch and with Facebook (which used to be my number one site) dead and gone.
It certainly looked like digital sabotage to me as it seemed a bit telling that my reach went south when I announced that I was back to work recording my 3rd album. My reach starting going down for the count way before I shared anything from my new release and while my Facebook reach became increasingly horrendous leading up to my album launch I experienced all sorts of strange things online: When Someone Is Messing Around With Your Social Media….
Frustrated I attended a webinar at the end of last year about Facebook to see if I could catch some valuable information. What I gathered from the whole thing was that you can reach maximum 2% of the people who have liked your page. If you look at this screenshot from late 2018 you can also see that not all comments will be visible anymore on your pictures. Facebook simply filters out compliments and positive feedback so that the interaction seem less than what it is.
Of course this could in part explain why Facebook wasn’t working for me anymore, but I also realised when seeing Facebook’s actual advertising costs that this was the end of Facebook.
Independent artists and small business owners will not be able to pay the sort of fees that Facebook are demanding and if you are interested in reaching young people then Facebook is a dead-end anyway since teenagers have no interest in the site at all.
You start sensing a social media site’s death when there are too many “ghost accounts“ with the latest update being from 2-3 years ago. You can also spot it when people start posting less frequently.
They’ve simply found a new place to hang out.
Which is something that I detected a good while back on Twitter when going through real human profiles. I felt like I was digitally walking through a ghost-town. Media people and establishment characters still tend to it, but in terms of “the people“ I’ve been under the impression for a while that Twitter’s best days are behind them and I think the same can be said of Facebook.
I hope that new sites will spring up bringing back the organic reach that evened out the playing field between corporate and independent. Only when opportunity is enabled can you have true freedom and diversity instead of a stagnant monopoly which is what is currently happening to the major social media sites.
Users leave sites usually after the youngest players have already abandoned the ship, the pain for independent artists is that they have to build up a presence once again hoping that old fans will remember to follow and that new fans can be easily reached.
I’m happy to see that people have been watching my latest video about Article 13 and Article 11!
I made this follow-up video since I received replies from the EU politicians that I contacted about the future of YouTube.
YouTube has encouraged all of their creators to make videos about this topic since it threatens the video sharing site as we’ve come to know it.
Just yesterday I was watching a hilarious parody/mash-up that made me laugh just as hard as the 007 spy-adventures of the now infamous YouTuber Kraut.
If Article 13 passes through the EU it will probably not be possible anymore to watch and enjoy such content as I sincerely doubt that the content creators had any permissions in place before they created said video.
Google/YouTube are trying to mobilise as many people as possible since the legislative changes would mean job losses in the millions and YouTubers losing out on revenue.
In a worst case scenario it will result in millions of videos being blocked in the EU, videos like the one I was watching yesterday, and it would also mean that people within the EU would be prevented from uploading new content without all of the correct permits!
This might not seem like a big deal, but it is a direct assault on the culture of Millennials & Generation Z, in addition it can potentially destroy countless lives due to their income being drastically reduced or completely taken away from them!
Even though I am an original content creator I stand with everyone else who are part of the #SaveYourInternet campaign!
I hope that my contribution was helpful!
Thanks for watching & thanks for listening! ❤
The end of YouTube as we know it might be near thanks to the western world’s most notorious party-poopers: The EU.
YouTubers doing covers of other people’s music, game-channels, parody channels, top. 10 lists and independently run news sites will be the first content creators to be affected since the law is supposed to protect those who own their own copyright a 100%, in addition to whatever mechanical and/or visual copyright. (I do, or we’ve paid for a license).
In short you need to own all the content that you upload. It will ultimately be the responsibility of YouTube to ensure that this rule is being followed. Which means that it might only be profitable and safe for social media platforms to approve content from major entertainment companies.
This will literally mean the end of socio-economic mobility and independent brand-building via social media an opportunity open to anyone with an internet connection. It will simultaneously be the end of the youth-culture that our younger siblings and/or children have grown up with.
The face of my younger sister when I explained this to her says it all, I don’t even want to know how my youngest sibling might react.
The role-models of Generation Z are YouTubers, when they meet they talk about bloggers, when they laugh they enjoy parody accounts and memes, their heroes are gamers and influencers and Millennials and other Zers who are doing covers, often times 10x better than the actual original.
Not only will it mean the end of their unique and diverse culture it will also put a lot of influencers and role-models who have not become part of the entertainment establishment out of business.
It is an attack on anyone who is not a baby-boomer, an attack on anyone who is independent, an attack on those who’ve been fortunate enough to be able to create their own playlists and choose their own role-models rather than having content defined for them by whatever establishment.
It is an attack on freedom, youth, diversity, creativity, vitality and innovation.
The EU are the ones who claim that they care about diversity, cultural enrichment and children, now we see how deep this concern truly is in their handling of the internet.
Generation Z & Millennials will never forgive them – Thou Shall Not Laugh In Europe.
You can contact your EU representatives and find out who they are by a simple Google search or make a video if you are a YouTuber: http://www.europarl.europa.eu/unitedkingdom/en/your-meps/uk_meps.html#shadowbox/1/