I’m happy to announce that I’ll be Tom Service’s guest on the 31st this month discussing “Anger In Music” and playing some live music.
This is part of a festival called “Free Thinking” arranged by BBC3.
It is possible to join us! Get your FREE tickets right here: Anger In Music
I’m looking forward to it!
Make sure that you check out my previous interview with Tom Service right here: Here I Am, On BBC3!
“Flip-Flopper” is a good card to have on your hand if you want to convince the masses that your opponent is the opposite of trustworthy!
“You can’t trust __________ look at how he/she/it has changed position frequently on this-and-this issue.”
Who would you rather trust though? Someone who changes their mind when presented with new information or someone who doesn’t bulge regardless of the information that they are handed?
The reason as to why I started thinking about this is that the book that I’m currently reading….
….has really started to pick up.
In it is said that those who gain insights and change the world are often very open when it comes to new information and input while those who also work to solve the same problems but don’t experience the breakthroughs are more solidified in terms of their viewpoints.
It is a display of “pride before the fall” but it is nonetheless interesting when drawing a parallel to politics.
Being ideologically consistent is regularly being portrayed as a virtue, when mental flexibility and fluidity seems to be the most important mindset to posses if one seeks to come up with new ideas.
Whether it is the military, the world of business or the act of governance it is dangerous to grow stagnant. It means the end of innovation. You become a slow-moving Mammoth rather than a quick-moving Cheetah.
When reading the book I automatically draw parallels to the music industry; I’ve found the chapter about big organisations very illuminating since it explains the general fixation on: covers, numbers (regardless of content value), re-makes, prequels and sequels.
Vanity numbers was the first thing that show biz people threw themselves on when it came to social media rather than actual engagements. What I liked so much about my own numbers (which was all broken down to me by my manager), was that the percentage of engagements and interactions were high when compared to other bands and artists.
This is what social-media influencers are going on about and what brands have finally picked up on.
This is why influencers don’t recommend paying for clicks and followers since what you are looking for are interactions and genuine influence.
I’m an influencer since people have always bought the type of instruments that I play, and I’ve received messages lately from people claiming that they’ve made lifestyle changes inspired by how I live my life.
It warms my heart that I can potentially help people! That was not something that I foresaw when I started blogging!
Yet if people focus on my reduced reach on Facebook or don’t notice that comments are now being screened by Facebook (meaning that you cannot automatically see all of the comments people are posting), they might get the false impression that people have lost interest. This is how the social media giants can potentially sabotage your business and create false impressions. Regardless of this I’m still selling records while I’ve unintentionally upped my role as an influencer and artist since I’m now a potentially life-changing influencer due to my openness about my faith, what I read, my prepping project, etc;
Why have I ended up sharing so much? By observing changes in trends, keeping an eye on demands and requests and changing accordingly.
If you move like a Mammoth this will be hard, which reminds me of Elisabeth (my manager) more than anything who instantly understood the importance of social media while I regarded it as lame and uninteresting.
If there is one thing that I’ve observed when it comes to her it is how mental flexibility pays off. I regard myself as being very open artistically but I’ve been pretty rigid business wise since the old-fashioned model followed by others has been: record labels.
My impression of establishment people though is that they usually pick up on trends as they become untrendy. They appear to be consistently late to the party (we are talking years) yet they are relevant due to two things only: funding and infrastructure.
Innovation and creativity bubbles up into the mainstream from the underground, but this obviously isn’t only valid for the music industry, it goes for business models, fighting, political systems and everything in between.
When taking into consideration how vulnerable our systems are there should be no doubt to anyone contemplating this that we will increase our chances of survival as distinct population groups and tribes by decentralising. By having scattered units throughout a territory it will be difficult for severe climate threats or human threats to wipe out an entire people. Even a plague might not spell the end. This whole obsession with centralisation creates slow-moving Mammoth systems vulnerable to total destruction.
A couple of times I’ve come across localised educational initiatives to teach children about survival. This is an act of genius since it prepares the very young for what to do if the current system collapses. The more prepared a civilian population is the more do they enhance their odds.
Reminder to self: be a Cheetah.
If you like my music and want to support it then it is possible to buy signed CDs (in all three genres) from my website right here: WWW.COMMANDERMUSIC.COM
We will soon upload some new music videos to my YouTube channel & just released a new album teaser! You can see some sneak peeks from the upcoming videos so make sure that you check it out!
We’ve done lots of live streams recently & have been very active on YouTube, make sure that you check out & share the new videos and keep an eye out for all of the new ones that are coming!
One of my absolute favourite entries that I’ve written so far is: The Glorious Hustle.
In fact it might be my number one favourite blog entry.
The funny thing about hitting the wall health-wise is that you easily end up going back into the same patterns of behaviour once you feel better.
This month I’ve had the flu but I’ve still been “hustling” and only stopped once I was forced to physically.
I guess that should turn me into a 21st century icon especially if I die of exhaustion.
When you exit the system and become an entrepreneur your rights are directly linked to whatever portion of the market you are able to reach.
There is no union or government department ensuring that you only work so-and-so many hours or that you have an x amount of paid holiday days or sick days.
Whatever percentage of the market that you manage to reach and expose yourself to decide as a demographic whether or not you deserve a holiday or time off due to their purchasing power.
The best thing that can happened to you as an independent artist is that the entertainment establishment gives you a call and want to hire you to do some work for them, this gives you a proper salary and you’ll know upfront what you are dealing with.
It will also give you a spike in online engagement and sales if a major outlet writes about you. This will be instant and very noticeable.
Most of the time though there will be a direct relation between how much time that is spent online and how much money you make.
I’ve been very lucky since I don’t work alone but have a manager and representation, however these last few months I’ve had to be very active online myself since there has been lots of health issues within my family. This means that I’ve hardly touched my instruments since I’ve been busy promoting my videos and music online in addition to spending time reading and watching videos updating myself on all sorts of changes in the music world.
Pledge Music for example now find themselves in the middle of a scandal and Spotify has changed some of the services that they offer unsigned artists, which are things that I wouldn’t know about if I hadn’t been reading myself up on certain things.
My sponsored video was also the result of me finding out about an online site connecting brands and YouTubers, a site I didn’t even know existed.
Posting updates and being active online raise awareness of your product and results in tangible sales, this then obviously means that you lose out on potential sales if you turn off your gadgets and don’t engage! You also need to have something to sell and this should be of the best quality possible which means lots of blood, sweat and tears when it comes to creating quality content….
Being accessible and “open” might result in extra opportunities and work coming your way since people who follow you gain insight into your charity work or interests, so cutting yourself off from the online world as an artist is a bad idea especially since fans and followers love to connect directly with you as a creator.
So how on earth do you then manage to have some me-time?
- If someone offers you some sort of establishment contract you’ll have some sort of financial predictability. You’ll have access to infrastructure and increased exposure for your brand, in addition to the networking-opportunity that comes with it. Considering how much money the establishment have access to I personally see this as the best option, even though you’ll probably have to deal with difficult attitudes and personalities if signing a record-deal.
- If more of your followers sign up to your Patreon and/or PayPal. If 10.000 of my subscribers on YouTube signed up to my Patreon for 1$ each it would change my life, sadly though I’ve seen people with millions of subscribers on YouTube have only a few hundred signed up to their Patreon. Whether you engage in crowdfunding or a sign up model you’ll never get the majority of your followers to sign up, not even half of them. We started my first crowdfunding campaign due to suggestions from Facebook fans, but we got a bit annoyed afterwards when we had to persistently campaign in order to reach our goal (which we did) since the majority of those who had suggested crowdfunding did not sign up for it… What happened to all of those who promoted this as a good idea? Much talk, not much action.
- The only immediate solution that I see when it comes to me-time is: AUTOMATION. The other day I decided to try Facebook’s scheduled posts. While I was officially active on my profile I was actually keeping my brother company as he was eating his afternoon supper. I was reading a bedtime story for him, but officially I was posting online. Likewise this morning I woke up to a spike in statistics here on my blog since my latest blog post was scheduled to be published at 01:11AM, which I’ve now set as my “publishing time.” In an ideal digital-world it would be possible to automate across all of your various social media profiles for free. Sadly that isn’t the case yet.
If how much money you make is directly linked to how much energy you spend online (without your reach being restricted on social media) then it goes without saying that you can never disappear.
I’ve now heard it repeatedly said that the old model of artists creating something and then vanishing for a couple of years is over.
Just like your social media activity has to be consistent well so does your artistic output. This works well for those who just put things out there, not so much for perfectionists who believe in quality over quantity.
It might even make it less common with creative “masterpieces.”
The whole aspect of you having to be a “social media” person as well will reward characters that aren’t totally socially retarded which also might reduce the amount of masterpieces produced in our time since it is unreasonable to expect that talent or genius should go hand in hand with “agreeableness,” “openness,”etc;
I also see an increase in individuals online becoming upset if they do not get an instant reply when they contact an artist/business. It is in fact very telling that Teespring (the company that I work with on t-shirts) have a system in place that makes the service as close to instant as it gets.
Because of people’s detachment to the production and delivery of goods they seem to think that no effort is required in the stage of production or delivery. Everything ought to be instant!
I receive lots of videos/music from other musicians all the time and that has always been the case. We as a team have also been approached by people who seem to believe that we have the power to get people endorsement deals, even record deals.
Sometimes people have reacted in anger as if thought they are entitled to priority time-wise when we have so many other things to be concerned about both in business and privately.
Every single revenue stream has to be monetised when you aren’t part of the system and it might even prove to be a good idea to share pictures and updates about your life outside of music. I started a blog because there was a demand for it.
This obviously blurs the line between who you are as a person and who you are as a professional person, I see no way out of this because what people expect from their artists and public people have changed so dramatically. Even sharing your artistic process and recording sessions is now a thing. It is all about being accessible as an individual.
The establishment is not static either and have suffered enormous financial losses these last few years due to the digital revolution. Everyone regardless of stature has a social media presence and I do get the overall impression that you somehow have to be extra-likeable and extra-nice if you are very skilled professionally or famous as if thought people are looking for asshole-signs.
People are weird, yet what people want colours where businesses go.
Once again I see AUTOMATION as the solution to me-time.
It will also satisfy the market’s desire to get instant replies and attention once social media platforms offer more diversity when it comes to automated responses.
AI to the rescue.
I share 5 announcements with my fans and followers in this video so make sure that you watch it!